![]() ![]() ![]() ![]() Years of updates to character designs, worldview narratives, and gameplay optimization has made Honor of Kings the gaming phenomenon today. TiMi Studios, one of the world’s most lucrative game makers and is part of Tencent’s gargantuan digital entertainment empire, said Thursday that it has struck a strategic partnership with Xbox.In 2015, Honor of Kings was released by TiMi Studio Group in China. Established in 2008 within Tencent, TiMi is behind popular mobile titles such as “Honor of Kings “and “Call of Duty Mobile.” In 2020, “Honor of Kings” alone generated close to $2.5 billion in player spending, according to market research company SensorTower. In all, TiMi pocketed $10 billion in revenue last year, according to a report from Reuters citing people with knowledge. Chinese console players often resort to grey markets for foreign editions because the list of Chinese titles approved by local authorities is tiny compared to what’s available outside the country. But these grey markets, both online and offline, are susceptible to ongoing clampdown. Most recently in March, product listings by multiple top sellers of imported console games vanished from Alibaba’s Taobao marketplace. The US Economy, Starting With Hollywood and Education, Needs China to Build Back BetterĬontinued trade with China will be crucial to the US’ economic recovery. Saving jobs in Hollywood and US universities, for example, depends on maintaining strong ties. ![]() Although the US is recovering from the pandemic, there is still a long way to go. Unemployment is significantly down from its peak one year ago, but 4 million more Americans are unemployed today than in February 2020. Just as openness to trade with China helped the US weather the pandemic last year, continued trade with China will be crucial to building back the American economy. In 2019, US films accounted for 30 per cent of China’s US$9.2 billion in box office sales. Big Hollywood hits can bring in hundreds of millions of dollars from Chinese film-goers. “The Fate of the Furious,” released in 2017, made over US$390 million from China alone – almost one-third of its global gross.TiMi Studios’ Vincent Gao and Li Min explain why the company is making games for the players of tomorrow, not todayĭespite being one of the most popular and highest-grossing games of all time, still topping mobile revenue charts five years after launch, Honor of Kings (also known under its Western release title, Arena of Valor) hasn’t gotten quite the media buzz overseas that its revenue numbers might imply. Some of this might be attributed to the fact that awareness of Chinese-developed games has only recently been on the rise in Western markets despite the massive numbers of players and spending involved, with titles like Pascal’s Wager and Genshin Impact bringing considerable buzz in 2020. Speaking to via email, TiMi Studios international director Vincent Gao attributes the recent interest in Chinese games in the West to the considerable growth that the development scene in China has seen in recent years. “It’s wholly driven by the market,” he says. As a result, Chinese game makers now have a competitive development capability in the globalized market.” “The world-leading mobile game market leads to world-leading mobile game development investment. He says that the games market is globalized, and that good games “transcend borders.” However, despite somewhat of an international divide existing in the past, Gao says that TiMi Studios and Tencent don’t really think about game design as something divided by national boundaries. “It’s far more important for game developers, no matter where they come from, to understand ‘the future’ than ‘the West’ or ‘the East,'” he says. “In order to gain a bigger chance of success, you have to make games that players feel are one step ahead of the best game on the current market. Games like this have to solve a lot of issues which are considered worldwide challenges regarding design, production, and technology. And games like this will likely lead the direction of the whole industry. For game makers like us, it’s always been our dream. ![]()
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